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Title : Holi Party at Metawares: Tata Tea hosts festival event in virtual world | Companies News
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Holi Party at Metawares: Tata Tea hosts festival event in virtual world | Companies News

New Delhi: Tata Tea Premium is launching its metawares by hosting its first ever Holi party on the platform as part of its high-local approach to celebrating regional pride and delivering unique customer experiences.

Puneet Das, Chairman, Tata Consumer Products (India and South Asia) Packaged Beverages (India and South Asia), said, “Providing our customers with innovative and disruptive experiences is always our priority. Tata Tea Premium has launched special festive packs in some markets like Delhi and Uttar Pradesh to showcase the excitement of Holi.

“We are excited to launch Tata Tea Premium’s Holi Party on Metaverse, a way to connect with our customers using the growing power of digital storytelling and customization. This campaign will help people celebrate Holi and related regional songs, delicious food, stories in new media Festive elements. “

Upon entering the stage, you can wear your favorite avatars and enjoy the splash of colors with various attractive Holi games. To add to the excitement, the party will be accompanied by a special festive performance by the musical sense, composer and songwriter duo Sasset-Parampara.

Composer-songwriter duo and real-life husband-wife, Sasset Tandon from Uttar Pradesh and Parambara Tandon from Delhi revive the magic of Uttar Pradesh’s Latmar Holi and Delhi’s Rangwali Holi; The essence of this is aptly recorded in the Special Edition Festive Pack of Tata Tea Premium.

“At YUG Metaverse we are confident in celebrating and expressing India’s pride. Holi is one of the biggest festivals in India so we are making the world’s first Holi with Metaverse so people can come and play Holi with their family and friends. Together with Tata Tea Premium, which is rooted in big country India and Indian culture, we are pleased to bring regional and hyperlocal nuances. Holi celebrations to the world, ”said Utkarsh Shukla, Founder and CEO, YUG Metaverse. read more: The IT sector has collected the most taxes in its history: CBDT Chairman

The Holi Feast will be held on March 18 and 19 at Metaverse. read more: Shark Tank fame Ashnir Grover says buy ‘knife’ on Paytm stock; Netizens respond with funny memes

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